Sunset and Vines – Rock ‘n Roll Wine Uncorks At The Sunset Strip Music Festival

Rock has a reputation for being a beer and whiskey kinda night. OK, maybe a rum and coke, then a shot of tequila, then eleventy beers kinda night. But somewhere along the way, I traded in my plastic tumbler for a wine glass. If I drink much at all, I strictly drink wine.


It seems it’d be an uneven match, navigating the pogoing crowds with a refined glass of pinot noir. Well, one less reason to stand in the mosh pit, I suppose. My drink often brings scowls or claims of “That’s a big glass of stain you’re carrying around.” Better to stand safe and sound in VIP with, my dear.  Sure, My libation choice may have made me stick out like a sore thumb, but not anymore. Now there is something that perfectly satisfies my Uptown girl tastes and my Downtown girl edge: Rock ‘N Roll Wine.


Founded by Sommelier Chris Hammond and business partner Sonny Barton, Rock ‘n Roll Wine is a wine events company dedicated to revolutionizing the way people perceive, and enjoy wine. Rock ‘n Roll Wine produces monthly wine events in Las Vegas, Los Angeles, and Ann Arbor, in addition to making their own music-themed line of wines.

I’ve been to events they’ve had tastings at before. In fact, they were doling out delicious vino at a Swinghouse Studios event. It was so nice to go to a rock party and not be shoved a monster energy drink. I even had a choice between The Grotto, a California red blend with grenache, syrah, cab and a dash of Zin:


or a white muscat, roussanne, chardonnay blend called Reggae Rhapsody:


The company does pairings…that is, music and wine pairings. They suggest that MGMT might be a good listening choice while sipping some Grotto while Jack Johnson would be a more fitting way to enjoy a glass of Reggae Rhapsody. Beach side, of course. OK, neither of those overplayed KROQ artists are my cup of tea, or wine as it were…I’m still waiting for the wines that would be good for breaking out my Gang of Four or Neu! albums, but, hey, baby steps…


Along with the music pairing idea, the company often showcases the wine while artists play onstage nearby. They’ve done events with big artists such as Dashboard Confessional, Everclear, Ingrid Michaelson, Pat Monahan of Train and Low vs. Diamond, as well as emerging artists. Jangly indie rock act? Rock N Roll wines will have a nice cabernet pour for that. Singer/Songwriter about to take the stage? A pinot grigio will be chilling near by, waiting to be sampled.


And in honor of the beer and whiskey soaked Sunset Strip doing it up with their own festival, Rock ‘n Roll Wine is going to class it up this weekend too. Or as Rock ‘n Roll wine tipplers say: “Rock Out With Your Cork Out”. The company will help kick off the festival by hosting their event at the House of Blues VIP club Foundation Room on Friday, September, 11 and feature singer/songwriter Cofféy. The wine party will feature 15 hand-selected, wines from around the world, including Rock ‘n Roll Wine’s Reggae Rhapsody and The Grotto.


To purchase your tickets in advance, visit or call 702-240-3066. Rock ‘n Roll Wine is offering a discount to those going to the Sunset Strip Music Festival. Enter code: SSMF when ordering tickets online and receive $5 OFF addmission.

I’ll be there, sampling the wines and the rock, which to me, seem the perfect combination. If I am going to rock out on the strip this weekend, it will most definitely be with my cork out.

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